23A is a growth studio for gen z mobile apps, built across paris, nyc, and rio. 30+ brands activated, 200m+ downloads driven, 27 countries reached. we run paid acquisition, build creator pipelines, and diagnose the leaks between them — so growth becomes infrastructure, not a campaign.
zenly
photoroom
wizz
rainbow
runner h
omada
ghosted
unlockt
sush
gem
tiktok smart+, meta, applovin. cohort-led, cpr-driven, skan-aware. funnels that compound — not campaigns that burn.
ugc activations, paid partnerships, ambassador rosters. an in-house pipeline that sources, briefs, and ships in us, eu, and br.
we plug in, find the leak, name the lever. funnel teardowns, retention forensics, paywall and pricing reads.
global influencer-led campaign across the us, mexico, vietnam, indonesia, india, and brazil — capped by an underground paris influencer party that generated 5m+ views in 24 hours.
brazilian ugc engine. 25 creators producing 45 organic videos — then repurposed into 43 paid ad variants. organic seeded paid, paid amplified organic.
in-game sports betting simulator for gen z. 49 influencers across brazil and indonesia produced 147 videos — top single video hit 9.6m views.
most growth agencies sell volume.
we sell signal — the smallest true read of what your app is doing, and the loudest version of what works.
2-week funnel teardown. retention, paywall, attribution, creative. we name the leak before we touch budget.
a paid bet + creator pilot. just enough signal to learn — never enough to ruin you if we're wrong.
cohort-tracked, geo-tracked, creator-tracked. weekly loops, no fog, no flying blind.
ambassador roster, ugc pipeline, creative library. growth stops being a campaign — it starts being a system.